Like the famous Aristotle quote, “the whole is greater than the sum of its parts”, choosing strategic and aligned partners can enhance your business’s position.
Identify partners who share the same values in relation to customer service and your organisation’s culture. Choosing the right partners should result in a broader and more attractive solution set for your customers, thereby helping to improve your customers’ business. This approach directly increases your value to them, which leads to new and profitable opportunities. So, think about innovating with partners to improve your market position. If done right, you can avoid the expense and risk associated with going it alone.
I’d love to hear how you engage with your organisation’s partners. I’ve found that by involving my partners in activities such as sport and fundraising events, relationships flourish, which benefits everyone in the long run. To learn more, you can pick up a copy of my book, Perfumed Steamroller from www.perfumedsteamroller.com.au
